Travel Tips for SFWC Attendees


TRAVEL INFO: Good site for people coming from the SFO Airport: :  

GETTING AROUND TOWN: People around here swear by ride sharing companies like Uber and Lyft. Set it up in your smart phone now, and you will be all set to use it at the event.   Now is the time to put the local taxi cab number in your phone. Yellow Cab is (415) 333-3333 and Desoto is (877) 691-2170.

The Cable Car (Powell and California Street lines) runs right past the hotel. The BART stations to use are Powell Street (closest to the hotel when coming from SFO) and Embarcadero (if you want to take the less crowded California Street cable car up to the hotel).

WHAT TO WEAR Attire at the conference is business casual with comfortable clothing for the late-night Open Mic events. Please wear comfortable shoes. Also bring a sweater and a rain coat plus an umbrella as it can get chilly and blustery outside in San Francisco this time of year. (In fact, bring a sweater for indoors too as it might be chilly in some of the meeting rooms.) WHAT TO BRING Make sure you bring a pen and notebook for taking notes during the sessions, and business cards to share with agents, editors, and  attendees. You can bring your nonfiction proposal or as much of your manuscript as you’re ready to share, a sample chapter, synopsis, outline or even your entire manuscript. BUT..a well-crafted pitch is much preferred. Agents and editors don’t usually read an author’s work on the spot or at an interview, or take submissions home with them. But some might be willing to look at the first page of a proposal or novel. You will also have the chance to get feedback on your work from independent editors and perhaps other writers. And if an agent or editor gets excited enough about your work, he or she may want to read some of it immediately. Presenters don’t give writers feedback on their work at conferences, but there are other opportunities to get feedback, and you can share your work with other attendees, and the independent editors, and perhaps start a critique group with others you meet at the conference. WHAT TO EAT San Francisco is foody heaven. SFWC doesn’t want you to eat alone. So every night there will be a Dinner with Harvey.  Harvey Pawl is an SFWC Board Member and attendees and presenters can go to a different restaurant for a true SF experience.  Sign up at the event. SPECIAL THINGS TO SEE AND DO Stop by the Beat Museum on Broadway off Columbus. Check out this celebration of the Beat culture. Also visit the one-and-only City Lights Bookstore at Columbus and Broadway. And Cafe Puccini on Columbus off Vallejo is a wonderful place for coffee while listening to Mozart on the jukebox. Of course there is also Chinatown, North Beach, Coit Tower, the waterfront, and other places that help make San Francisco so special. TRAVEL DIRECTIONS TO THE INTERCONTINENTAL MARK HOPKINS HOTEL It’s never been easier to get to our conference. You can drive or take a bus, ferry, BART, cable car, or taxi. You can even combine several modes of transportation. If you have any questions or get lost, please call the Mark Hopkins Concierge at: 415-616-6908. Driving: From the Bay Bridge / Highway #80 / Oakland Airport * Follow signs to San Francisco / Bay Bridge * From the two right lanes on the bridge, take the first exit to Fremont Street * Stay on Fremont Street until it crosses Market Street (three blocks) * Fremont then turns into Front Street * Go two blocks and turn left on California Street * Continue eight blocks up the hill * The InterContinental Mark Hopkins is located on the left side at California and Mason Streets From San Francisco Airport / The Peninsula * From 101 North into San Francisco, take the 9th Street exit * Continue on 9th Street crossing Market Street * Stay in the two right lanes * After you cross Market Street, 9th Street turns into Larkin Street * Continue 13 blocks on Larkin Street and turn right on California Street * Continue five blocks * The InterContinental Mark Hopkins is on the right side at Mason Street From Golden Gate Bridge / Highway 101 / Napa / Sonoma * Take the Golden Gate Bridge to the Lombard Street exit * Follow Lombard Street approximately 14 blocks * Turn right on Van Ness Street (still Highway #101) * Continue ten blocks, turn left on Clay Street * Continue six blocks, turn right on Taylor Street * Continue two blocks and turn left on California Street * The InterContinental Mark Hopkins is one block on the right side at Mason Street By Airport Taxi Taxis are available from the lower level of each terminal at SFO. Travel time is generally 30 minutes. Cost is around $50.00. By Airport Bus Shared-ride shuttle vans are available from the upper level of each terminal at SFO. Transportation time is generally 30 to 45 minutes. Cost is $12.00 and up. By BART You have two choices. Either take BART to the Powell Street station and catch the Powell Street cable car up the hill to California Street. The hotel is located one block up the hill on the left at Mason Street. Or take BART to the Embarcadero station and catch the California Street cable car. Get off at Mason Street, the front entrance to the Mark.  For schedules and station information, visit Prices vary, but for example a one-way ticket from the San Francisco International Airport to the Powell Street Station is about $10. By Cable Car The hotel is accessible by both the California Street and Powell Street cable car lines. What a delightful way to travel to and from the InterContinental Mark Hopkins Hotel. The cable cars stop right outside the hotel’s front door. The cost of a single ride on a cable car is $7.00. Visit for further fare information. By Bus The nearest bus stop is on the 1 California line at Sacramento and Powell. From the stop, walk one block to California Street. Turn right and walk one block up the hill to Mason Street. For further information about schedules and fares visit By Ferry From the Ferry Building, walk across the Embarcadero one block up to the foot of California Street at Embarcadero Center. Take the California Street Cable Car up the hill to Mason, the front entrance to the Mark. PARKING OPTIONS * The Mark Hopkins garage is $65.00 for overnight parking. *OTHER NEARBY GARAGES: The Masonic parking garage at California and Taylor streets. *  Grace Cathedral on Taylor Street.* Crocker Parking on California between Taylor and Mason. The Sutter Stockton garage on Bush between Stockton Street and Grant Avenue.