Posts Tagged ‘book marketing’
When it’s time to pivot
By Amanda J. Clay I’m writing this as movers are packing up my house for the 8th time in seven years. We are about to move across the country tomorrow–yet again, for the fifth time in sixth years. (This time with a toddler!) And per usual, I had about three weeks notice that we were…
Read MoreWhen to outsource
By Amanda J. Clay When you first start out on your publishing journey, you’re going to do all the things. And I mean ALL. THE. THINGS. Like any entrepreneur or small business owner, the start-up phase is hectic. You are creator, CEO, CFO and office manager. All day, every day. But as your writing business…
Read MoreStop Chasing Butterflies
By Amanda J. Clay Happy New Year friends! A new year is a time to take stock, reevaluate goals, jump into new projects! Or for some of us–release their first new book in a LONG time. Yesterday I released a book I’ve been working on for about two years. It was the sequel to my…
Read MoreShould You Hire a Book Publicist?
By Joey Garcia Every author-to-be is an entrepreneur-in-waiting—whether they’re ready to admit that to themselves, or not. To successfully launch a book into the public marketplace requires smart planning. Writers know they must budget for an editor and proofreader, but too often believe they should DIY book publicity. Where did they get that idea? A…
Read MoreWhy A Pro Never Does Her Own Promo
Marketing pro Sharon Spaulding has promoted tech startups, authors, international nonprofits, Fortune 50 companies and celebrities. But when it came to promoting herself—establishing her author brand, building a platform, and cultivating a devoted following of readers—she was flummoxed. “I’m very good at what I do but cannot do it for myself,” Sharon says. “I was…
Read MoreGrassroots Marketing–Meeting your readers on their turf
by Amanda J. Clay One of the toughest things independent authors face when starting out is the hard reality of marketing their book. You might have written the next Hunger Games, but if no one ever hears about it, you’ll fade into the dark hole of books never to be seen again. I’ve mentioned before…
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