PRE/POST CLASSES
Held on Thursday and Monday at the 2017 San Francisco Writers Conference
at the Mark Hopkins Hotel.

Below are descriptions for all the available classes.  Once you’ve decided…
CLICK HERE TO REGISTER
You do not have to register for the main conference to attend.

PRE-EVENT CLASSES     Thursday, February, 16

6:30-8:00 p.m.

1) TO SELF-PUBLISH OR NOT TO SELF-PUBLISH:
An Agent’s 10-Step Guide to Making Great Publishing Decisions
Every writer grapples with the question of whether to self-publish or and publish with a traditional house. Writers spend thousands of dollars on author services and years, and wind up with no book, no platform, and no stamina left. Learn to identify your publishing goals and abilities and to match your book to the path that will help you achieve success. Handouts.
Limited to 20 writers.

You will learn how to:

  • Assess the market and ideal path for your concept
  • Decide whether your book will succeed as a self- or traditionally published book
  • Understand how much each path to publication takes in time and money
  • See the importance of what nobody admits about self-publishing, and nobody tells you about traditional publishing
  • Use self-publishing as a springboard to traditional publishing

Jody Rein, Jody Rein Books and the consulting company Author Planet, has spent her career in publishing. She was Executive Editor for Bantam/Doubleday/Dell. Jody’s bestsellers include Do What You Love, the Money Will Follow, The Big Year (book and movie), Skeletons on the Zahara (book and docudrama) and 8 Simple Rules for Dating my Teenage Daughter (book and TV series). Jody coauthored How to Write a Book Proposal, 5th Edition (Writers Digest, Spring 2017).

Fee: $59

 8:15-9:45 p.m.

2) PROPOSALS: A Step-by Step Guide to Making Yours a Knockout
From memoirs to cookbooks to self-published books: if you want to get traditionally published in nonfiction, you must submit a proposal to agents and publishers. The more appealing the proposal, the bigger your advance. This small interactive workshop will teach both the art and science of crafting stellar proposals. Much of the class is devoted to discussing proposal plans. Handouts. Limited to 20 writers.

You will learn how to:

  • Decide if your idea is salable and when and how to submit it
  • Adapt the simple structure of a proposal for your book
  • Make proposals for memoirs and narrative books sparkle
  • Use five ways to increase editor appeal
  • Use your proposal to self-publish and pitch a self-published book

Jody Rein knows proposals from three sides of publishing. As an Executive Editor with Big Five publishers, she read thousands and rejected most. As an agent, she has obtained millions of dollars in advances, and sold film and foreign rights based solely on proposals. As a coach, she has successfully guided scores of clients through the process. Jody is co-author, with Mike Larsen, How to Write a Book Proposal, 5th Edition (Writers Digest, Spring 2017).

Fee: $59

6:30-9:30 p.m.

3) B.A.M! Finish Your Book in Three Drafts with the Book Architecture Method
Are you an outliner or a pantser? Do you plan your book or pilot by feel? Finding the right approach for you requires a method rather than a formula. The Book Architecture Method has helped bestselling writers transform messy manuscripts into polished books in three drafts. Published and aspiring writers will learn how to create a complex narrative by knowing the draft you’re in and what to do between drafts. Handouts.

You will learn how to:

  • Know what draft you are in so you know how to approach your material 
  • Use progressive outlines between drafts to stay focused
  • Find your book’s theme and use it to revise
  • Fix your work by separating it into scenes
  • Enable your story to create a fulfilling emotional pay-off

Stuart Horwitz is founder and principal of Book Architecture, a firm of independent editors based in Providence and Boston. Book Architecture’s clients have had bestsellers in fiction and nonfiction, and have appeared on Oprah!, Today, The Tonight Show, and in the most prestigious journals in their fields. The Writer named Blueprint Your Bestseller: Organize and Revise any Manuscript with The Book Architecture Method, one of 2013’s best books about writing, www.BookArchitecture.com.

Fee: $79

4) CREATING A BESTSELLER: Soaring to the Heights of Compelling Writing
You write to entertain, tell a good story, and change minds. Beyond everything else, you write to spread a message. Through fiction or nonfiction, you want to express thoughts and feelings that you know are worth sharing. You want to make a deep and lasting impression, to impact lots of readers. John Perkins offers the experiences of his many years of experience as a bestselling author to help you soar to the heights of creating maximum impact and sales. Handouts.

 You will learn how to:

  • Use the 3 Keys to writing a bestseller: drama, tension, and sensuality
  • Touch the Jaguar: a powerful technique for overcoming insecurities, fears and blockages
  • Ignite the fires of passion – yours and others’
  • Recognize when enough is enough – the pros and cons of details
  • Embrace your instincts, turn the task of rewriting into a glorious adventure, and know when criticism works for – and against – you

John Perkins has written nine books on subjects ranging from Amazonian shamanism to global economics. Confessions of an Economic Hit Man spent 73 weeks on the Times bestseller list, has sold more than 1.25 million copies, has been translated into 32 languages, has influenced CEOs and heads of state, and has changed the way economics are understood and taught. John is a founder of the transformational nonprofits Dream Change and the Pachamama Alliance.

Fee: $99

5) FROM INSPIRATION TO PUBLICATION: 7 Steps to Realizing Your Dream of Authorship
Writing a book that sells can seem an arduous, overwhelming task. Getting your book published can seem even more daunting. This class will show you how to stay inspired from the moment the light bulb goes on through publication and beyond. Reach your destination—successful authorship—without feeling burned out, hating the process, doubting yourself and your idea, or, worse yet, giving up. Handouts.

You will learn how to:

  • Reignite your inspiration throughout the writing and publishing process
  • Achieve more inspired results every step of the way
  • Develop the four characteristics you need to succeed
  • Create a path to success
  • Overcome the one thing holding you back

Nina Amir is an eleven-time Amazon bestselling author of twenty books, including Creative Visualization for Writers, How to Blog a Book and The Author Training Manual.  As an author and high-performance coach, she helps writers achieve their potential and make a positive, meaningful impact. Her clients’ books have sold 300,000+ copies, landed deals with major houses, and created businesses around their books. She founded National Nonfiction Writing Month and the Nonfiction Writers’ University.

Fee: $79

6) MASTERING THE NEW MEDIA LANDSCAPE: How to Integrate Owned, Earned & Rented Media to Build an Author Brand
This class will go beyond the typical social media routine to help you cut through the clutter and build a well-rounded strategy that integrates publicity, focused social media, data mining and other tactics to grow a larger audience for your message and sell more books. If you struggle with where to spend your time marketing, this class will help you create a game plan for growing a larger audience and getting more publicity. Handouts.

You will learn how to:

  • Grow your audience by thinking like a media outlet
  • Give media a reason to find you–the key to publicity–and how to do it
  • Create the right social media strategy for your audience
  • Use quiz marketing–the key to growing your email list
  • Use Rusty’s unique data mining process to build relationships with journalists, bloggers, influencers and others

Rusty Shelton, coauthor of Mastering the New Media Landscape: Embrace the Micromedia Mindset, founded Shelton Interactive (SI) in 2010. The company handled the launch of more than 30 New York Times and Wall Street Journal bestsellers for some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath, Jay Papasan and Gary Keller. SI was acquired by Advantage Media Group in early 2016, and Rusty is President of Advantage Marketing, www.RustyShelton.com, www.AdvantageFamily.com.

Fee: $79

7) THE NEW AGE OF FIRE: Storytelling & Public Speaking
Take your storytelling from the page to the spoken word and enliven your talks, enhance your events, and create a shared experience with your listeners. The power of story immediately engages audiences through simple, traditional techniques anyone can learn. Handouts.

 Takeaways:

  • Seven steps to storytelling
  • Using a storyboard as a memory aide
  • Three uses of narratives in speaking
  • Techniques for conveying compelling stories
  • TED tools for storytelling

Kate Farrell, author, librarian, storyteller, edited the anthology, Wisdom Has a Voice: Every Daughter’s Memories of Mother (2011), co-edited the award-winning anthology, Times They Were A-Changing: Women Remember the ’60s &’70s (2013) and co-edited, the award-winning Cry of the Nightbird: Writers Against Domestic Violence (2014). She is working on a collection of original stories: Woman Wonder Tales, http://katefarrell.net.

Betsy Graziani Fasbinder is an award-winning author, a licensed psychotherapist, and a communications trainer. She has coached the reluctant and the phobic in public speaking in Fortune 500 companies throughout the United States and abroad. She coaches others to conquer stage fears and connect to listeners. She is author of Fire & Water (She Writes Press, 2013), http://www.betsygrazianifasbinder.com.

Fee: $79

POST EVENT CLASSES BEGIN

Monday, February 20

9:00 a.m. – Noon 2-5 p.m. Full Day Classes

8) F-R-E-E-WRITING: Your Key to Banishing Blocks and Writing What You Were Born To Write
Writing is magic. F-r-e-e-writing is magic unleashed! F-r-e-e-writing—raw, fast, exact and easy–will enable you to write better and faster than you ever thought possible, and bring you greater health, wealth and happiness. F-r-e-e-writing reconnects you with your words and your life. You will deepen and expand your creative capacities, and have a sense of meaning, purpose and passion.  Join two leaders in the digital writing and publishing world for a day of life-changing insights and creative breakthroughs through a transformative engagement with your writing. Handouts.

You will learn how to:

  • Write f-r-e-e, making your writing more expressive, creative, and alive with telling details
  • Reconnect with the joy, romance, and pleasure of writing your way
  • Free yourself from inner and outer critics
  • Enhance all your creative capacities, including making more money and creating the best publishing options for your book

Orna Ross, an Irish indie author, wants everyone to use the creative process for work, relationships, and money as well as books. She writes and publishes novels, poetry and the Go Creative! books and blog. Orna is Founder-Director of the global non-profit association for self-publishers, the Alliance of Independent Authors (ALLi).  Since 2013, she has been named “one of 100 most influential people in publishing” by The Bookseller,www.ornaross.com@ornaross.

Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion, and coauthor of The Self-Publisher’s Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 from Marin Bookworks, his book-design consultancy, and writes TheBookDesigner.com, a blog on book design, marketing, and the future of books, www.BookDesignTemplates.com, www.AuthorToolkits.com.

Fee: $159

9) THE KEYS TO SUCCESSFUL FICTION: 7 Steps to Finishing a Breakout Book
Bestselling author William Bernhardt will take students through all the critical elements of fiction, bringing fresh insight to concepts such as character, plot, and viewpoint, and showing writers how to use these fundamental approaches to bring their story to life. Bernhardt will also address less familiar concepts–story structure, psychic distance, and pacing–that are critical to success in the highly competitive publishing world. Bernhardt focuses on practical tips to make novels professional, engaging, and publishable. This comprehensive class—attended by many writers now successfully published–will blend exercises, film clips, discussion, and advice. Handouts.

You will learn how to:

  • Hook readers on the first page
  • Make your novel impossible to resist
  • Make readers care about your characters
  • Sustain interest over the course of a novel
  • Make dialogue distinctive
  • Understand what makes a high-concept novel
  • Understand the importance of structure
  • Understand the difference between showing and telling—and why it matters
  • Edit for success
  • Learning the hallmarks of modern publishable writing style

William Bernhardt is the bestselling author of more than forty books, including the bestselling Ben Kincaid series, the historical novel Nemesis: The Final Case of Eliot Ness (now being adapted into a miniseries), two books of poetry, and a series of books on writing fiction. He is the only writer to have received the Southern Writers Guild’s Gold Medal Award, the Royden B. Davis Distinguished Author Award (U of Penn), and the H. Louise Cobb Distinguished Author Award (OSU), which is given “in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large.”

Fee: $159

 Half Day Classes

9:00 a.m.-Noon

10) FROM YOUR MIND TO YOUR READER’S HEART: Writing the Memoir Only You Can
Memories: your first love, the whoosh of a New York City subway, the sugary smell of peach pie, what it felt like to move to a new city, the most important words your mother said to you. You will gain inspiration from great memoirists, and leave this workshop with pages that begin or continue your unique story. You will be on your way to telling your story so well your readers have to keep reading. Handouts.

You will learn:

  • To use all five senses to create vibrant scenes and settings
  • The difference between scene and summary to create more drama and conflict
  • How to write concise dialog that moves the story forward and fits each character
  • How to seamlessly navigate time shifts
  • To share your work with the class and become part of a memoir community.

Louise Nayer co-authored How To Bury A Goldfish: 113 Rituals for Everyday Life.  Blue Light Press republished a new version of Burned: A Memoir, an Oprah Great Read and winner of the Wisconsin Library Association Award. A member of the San Francisco Writer’s Grotto, Louise has taught creative writing for over 40 years, www.louisenayer.com.  

Fee: $79

 11) BOOK TRAILERS 101: How To Leverage Promotional Video for Exposure & Sales
Over 52 billion views a month makes video a driving force for online engagement. But the process of creating video that highlights the strengths of your book, increases your reputation as an author, forges connections, and drives sales is a challenge as well as an opportunity. This class will provide a framework for producing and distributing a trailer and selling to an exploding audience. Handouts.

You will learn how to:

  • Evaluate video formats and concepts to decide what’s right for your book
  • Create a compelling script/storyboard and budget your video
  • Collect the materials you need to produce the video, from casting actors to finding images, audio, and music
  • Manage/oversee editing and post-production
  • Distribute your video to maximize exposure and sales

Julia Drake is the co-founder of Wildbound PR, a California based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and videos. She holds a Bachelor’s Degree in film from UCLA and a Master’s Degree in Screenwriting from The American Film Institute.

Jared Drake is a filmmaker, new media expert, and co-founder of Wildbound PR. A graduate of UCLA’s School of Film and Television, he received the Alan S. Jacobsen Award, Peter Stark Award, and Rocco Viglietti Award for excellence in directing. In addition to videos, Jared oversees social media marketing and advertising, and book-to-screenplay adaptation. Wildbound’s videos have been picked up by the New York Times, Huffington Post, New York Daily News and other top media.

Fee: $79

12)  THE 7 HABITS OF HIGHLY EFFECTIVE WRITERS
Want to be taken seriously as a writer, even if you haven’t published the Great American Novel or placed an article in The Atlantic? Treat your writing, whether it’s fiction, nonfiction or poetry, as a business. You will be more productive if you manage your work by tracking your output, keeping tabs on submissions, making contact with authors, and learning about which websites to appear on and why. Handouts. Class limited to 16.

You will learn how to:

  • Manage credentials, recommendation letters, and writing samples for grant, MFA program, and residency applications
  • Use tools to track marketsand submissions
  • Explore websites for finding opportunities
  • Connect with the literary community to arrange talks and readings
  • Start or polish up your LinkedIn profile

A hands-on workshop. Laptop, iPad, or notebook required. 

Lyzette Wanzer, MFA, is an Affiliate Artist at Headlands Center for the Arts. Her work has appeared in over ten literary journals and two books. She won first place in the 2016 Kay Snow Nonfiction Writing Competition. Lizette has received grants and residencies from The Banff Centre, Center for Cultural Innovation, Creative Capacity Fund, Horned Dorset Colony, Playa Summer Lake, VCCA, KHN Center, and the San Francisco Arts Commission.

Fee: $79

13) WORDPRESS 101: Bring a Laptop, Leave with a Website
We will build your website together on the test site, and you will have access to the site for 90 days. The course requires a computer, preferably with a mouse. iPads and notepads are not the best choice. You will receive directions and a prep sheet when you register. You will receive the login to your WordPress test site before class. Handouts.

 You will learn:

  • Everything you need to know for a fast start with a free site or how to improve the site you have
  • The difference between self-hosted WordPress site and a free one
  • How to set up pages and posts, add images, and use widgets
  • Search-engine optimization
  • What plugins are and how to use them

Bonus:

  • Includes free WordPress Basics 101 Video Course

Linda Lee has built more than 240 websites for small and large businesses around the world. She is a speaker, educator, and website designer who demystifies the online experience and shows clients how to maximize the value of blogs, websites, and the latest technology. Since 1998, Linda has specialized in WordPress design, WordPress Websites, instruction, troubleshooting. She is SFWC’s Volunteer Director.
Fee: $119

14) WRITE AND SELL PERSONAL ESSAYS:
Build an Audience and your Bank Account with Short Narratives
Almost every newspaper and magazine in the world publishes personal essays. Some pay upward of $2 a word. You also get a bio with your books and website. This class will show you how to write and publish essays that help build a platform for your book (and maybe sell it!). You’ll learn to promote your work on social media. You’ll leave with exciting, concrete ideas and a solid sense of how to write and sell them. Handouts.

You will learn how to:

  • Identify parts of your life story and experiences for essays
  • Structure the scene and narrative arc
  • Incorporate setting, sensory details, characterization and dialogue
  • Balance personal anecdote with reflection to add depth
  • Find and pitch the right newspaper or magazine

Bonus: One student will receive a free 30-minute consultation 

Melissa Hart is contributing editor at The Writer. She’s the author of two memoirs
Wild Within: How Rescuing Owls Inspired a Family (Lyons, 2014) and Gringa: A     
Contradictory Girlhood
(Seal, 2009), as well as the YA novel Avenging the Owl
(SkyPony, 2016). Her essays have appeared in The Washington Post, The Boston  
Globe, The Los Angeles Times, Woman’s Day, The Advocate, Hemispheres, Adbusters,
The Normal School
, and other publications, www.melissahart.com.
Fee: $79

Noon–2 p.m.     No-host Lunch

 

2:00-5:00 p.m.

15) EARNING MONEY & TIME TO WRITE:
How to Apply for Grants, Fellowships & Residencies
Landing opportunities like these provides you with funding and space to write and adds cachet to your CV. You do not need to have a bestseller or an article in the Times to get them. They enable you to take big strides in your development as a writer. If you want to apply for a grant, fellowship, scholarship, or a national or international writer’s residency, this workshop will help you. Handouts. Class limited to 16.

The workshop will cover:

  • The best places to locate opportunities
  • Writing an artist statement
  • How to show a rising trajectory in your career
  • Using headings and buckets to make your application navigable
  • Why marketing is important

An intensive, hands-on workshop; laptops, iPads, or notebook computers required.

Lyzette Wanzer, MFA is an Affiliate Artist at Headlands Center for the Arts. Her work has appeared in over ten literary journals and two books. She is the first-place winner in the 2016 Kay Snow Nonfiction Writing Competition. Lizette has received literary grants and residencies from The Banff Centre, Center for Cultural Innovation, Creative Capacity Fund, Horned Dorset Colony, Playa Summer Lake, VCCA, KHN Center, and the San Francisco Arts Commission.
Fee: $79

 16) GET INTIMATE WITH YOUR CHARACTERS:
Mastering Point of View to Develop Dazzling Characters
Unforgettable characters make for compelling books. Enabling readers to engage deeply with characters requires mastering Point of View (POV): the lens through which you reveal the story and the intimacy through which you plant readers inside the characters’ skin. Jordan will discuss how to adjust your lens and excavate the emotional layers of each POV for character development. Fun exercises, handouts.

You will learn how to:

  • Determine which POV is right for your book
  • Unlock the essentials of each POV
  • Use perceptual, sensory and other key cues to reveal character
  • Master intimacy—how close or distant readers are from characters
  • Notice when you are switching POV and correct it

Jordan E. Rosenfeld is author of five books on writing and three novels. Her newest book is Writing the Intimate Character: Create Unique, Compelling Characters Through Mastery of Point of View, as well as A Writer’s Guide to Persistence, Writing Deep Scenes (with Martha Alderson), and Make a Scene. Jordan’s freelance work has been published in The Atlantic, The New York Times, New York Magazine, Scientific American, @JordanRosenfeld, www.jordanrosenfeld.net.

Fee: $79

 17) MAKING YOUR WRITING UNFORGETTABLE:
Finding the Voice That Makes Your Readers Keep Turning the Pages
You recognize a literary voice when you read it. Some writers put words on pages in a distinctive way. But how do you move from clear, competent sentences to those that sparkle with your personality? Connie will explain the idea of literary voice and show you how your own experiments with vocabulary, tone, point of view, and sentence length will make your writing so distinctive that readers have to keep reading. Handouts.

You will learn how to:  

  • Avoid the seven habits of ho-hum sentences
  • Use Connie’s three spectra for choosing words for maximum impact
  • Modulate phrasing and rhythm to create emotional effects
  • Play ventriloquist to help find your voice
  • Allow your sentences to echo to your meaning

Constance Hale is the author of three books on language and literary style, including the bestselling Sin and Syntax. Her eight-part series on writing sentences appears in the New York Times Opinionator section. She has also written a book on the hula, The Natives Are Restless; a story for children, ‘Iwalani’s Tree; and articles for the Atlantic, National Geographic Adventure, Afar, Smithsonian, the Los Angeles Times, and the Miami Herald.

Fee: $79

18) SWORDPLAY FROM THE VIKINGS TO STEAMPUNK:
How to Use Period Arms to Draw Blood on the Page
Stories need conflict, antagonists need weapons, and you have to make gore believable. This workshop will show you the use of weapons from the Viking period to the era of Sherlock Holmes and Steampunk. You will be able to handle a rapier, longsword, Viking sword and shield, and other weapons. Stephan will also discuss the wounds they inflict. Handouts.

You will learn about:

  • Viking weapons: sword, spear, seax, axe and shield
  • Medieval weapons: longsword, rondel, arming sword and poleaxe
    Renaissance weapons: rapier and dagger, sword and buckler, English, Spanish
    and Italian styles
  • Victorian/Steampunk: cane, sabre and Pugilism/Savate
  • Armor you can handle: chain mail and full plate

Steaphen Fick, founder of Davenriche European Martial Artes School, brings 28 years of martial fighting with swords to helping create believable fights and techniques. Stephan helps authors choreograph fights and does workshops about weapons so they can write from experience. He has choreographed fights for TV and movies, www.swordfightingschool.com.

 Fee: $79

 19) WORDPRESS 101: Bring a Laptop, Leave with a Website
We will build your website together on the test site, and you will have access to the site for 90 days. The course requires a computer, preferably with a mouse. iPads and notepads are not the best choice. You will receive directions and a prep sheet when you register. You will receive the login to your WordPress test site before class. Handouts.

You will learn:

  • Everything you need to know for a fast start with a free site or how to improve the site you have
  • The difference between self-hosted WordPress site and a free one
  • How to set up pages and posts, add images, and use widgets
  • Search-engine optimization
  • What plugins are and how to use them

Bonus:

  • Includes free WordPress Basics 101 Video Course

Linda Lee has built more than 240 websites for small and large businesses around the world. She is a speaker, educator, and website designer who demystifies the online experience and shows clients how to maximize the value of blogs, websites, and the latest technology. Since 1998, Linda has specialized in WordPress design, WordPress Websites, instruction, troubleshooting. She is SFWC’s Volunteer Director.

Fee: $119

 

Made up your mind?  CLICK HERE TO REGISTER!