Book Promotion
Master Your Media Interviews
By Joey Garcia An author interview on mainstream radio or TV may only last two to three minutes. That might not seem like enough time for an author to establish their expertise, reveal the heart of their book, and convince the audience to purchase it. And yet, many of us make important buying decisions after…
Read MoreShould You Hire a Book Publicist?
By Joey Garcia Every author-to-be is an entrepreneur-in-waiting—whether they’re ready to admit that to themselves, or not. To successfully launch a book into the public marketplace requires smart planning. Writers know they must budget for an editor and proofreader, but too often believe they should DIY book publicity. Where did they get that idea? A…
Read MoreHere’s Why Media Outlets Deleted Your Book’s Press Release
By Joey Garcia E-blasts are dead. Most book promotion press releases are terrible. I should know—I’ve read plenty recently while on staff as a newspaper columnist, radio talk show host, and TV personality. It doesn’t matter whether the release was sent by a publisher, a publicist, or an author attempting to DIY their own publicity…
Read MoreFighting Imposter Syndrome to Succeed as an Author
You may have seen Chris Collins interviewed recently on NPR, CBS News, NBC Boston, SiriusXM, KPFT Houston or News4Jax. Or perhaps you’ve read his book Mending Our Union: Healing Our Communities Through Courageous Conversations, lauded by former U.N. Ambassador Jack Danforth as “…an important addition to…the Ministry of Reconciliation. Given his book’s success, it might…
Read MoreWhy you should consider an author “brand”
Did you know that as an author you have a “brand?” Yep, just like Nike or Starbucks or Reese Witherspoon, your books are a product with a reputation. Part of your brand is the thing readers will come to expect from your writing style. Dark themes? Snarky female voices? Soulful prose and lush settings? We…
Read MoreWhy A Pro Never Does Her Own Promo
Marketing pro Sharon Spaulding has promoted tech startups, authors, international nonprofits, Fortune 50 companies and celebrities. But when it came to promoting herself—establishing her author brand, building a platform, and cultivating a devoted following of readers—she was flummoxed. “I’m very good at what I do but cannot do it for myself,” Sharon says. “I was…
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