A SFWC Success Story: John Hyde Barnard

I moved to the Bay area in 2020, a week before the COVID shutdown. Ironically, this provided time and opportunity to concentrate on my book: The Creole Incident. As I prepared the book for presentation: editing, query letters, synopsis of the book, ‘about the author,’ etc., I realized I needed guidance. This led to an…

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Judging a Book by Its Cover

Judging a Book by Its Cover By: Bruce Wawrzyniak It would be interesting if there was a study done on consumer behavior as it relates to purchasing habits, as follows. In my opinion, I feel as though if you go to an online retailer (we all know which one I’m talking about) to buy a…

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Even Writing is a Results-Oriented Business

Even Writing is a Results-Oriented Business By Bruce Wawrzyniak Podcasters want followers, YouTubers want views, both want followers (a.k.a. subscribers), indie music artists want downloads, and you as a writer want to see people consuming your creations too. You publish something, you celebrate, you exhale, and now it’s time to activate the next phase so…

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How to Partner with a Publicist

This past February when I spoke at the San Francisco Writers Conference I told the attendees that as logical as it would seem to start with a publicist when you have a book that’s about to come out, it’s actually advantageous to do so well before then. Let’s address the elephant in the room right…

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When to outsource

By Amanda J. Clay When you first start out on your publishing journey, you’re going to do all the things. And I mean ALL. THE. THINGS. Like any entrepreneur or small business owner, the start-up phase is hectic. You are creator, CEO, CFO and office manager. All day, every day.  But as your writing business…

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