SAN FRANCISCO WRITERS UNIVERSITY PRESENTS: THE SFWC IN-DEPTH WRITING CLASSES
The San Francisco Writers Conference is a not-to-be-missed opportunity for total immersion in the craft, commerce and community of publishing. But what if you want to explore some of these areas in more depth? Don’t worry. We’ve got you covered with hands-on, writer-focused half-day and full-day classes in the most important topics for writers today. Intensive workshops like these take one subject and break it down into parts to give attendees a deep understanding of the topic. Each class is taught by an expert on the subject who is also a good teacher. And there will be plenty of time for questions and experimentation. Presenting: The SFWC In-Depth Writing Classes!
HERE ARE SOME EXAMPLES OF THIS PAST YEAR’S IN-DEPTH CLASSES:
THURSDAY EVENING IN DEPTH CLASS on 2/16/2012:
PITCHCRAFT with New York literary agent Katharine Sands
Thursday, February 16, 2012 from 6-8 p.m. at the Mark Hopkins Hotel, SF
COST: ONLY $99!
This tutorial is a must for everyone looking for an agent…especially attendees of SFWC 2012! What a way to set the tone for the conference and get the absolute most out of it. Katharine Sands, literary agent extraordinaire and editor of the book Making the Perfect Pitch, will teach you how to effectively pitch your book to agents and editors. In two hours you will learn the components of a pitch, how to deliver your pitch, and how to make pitch opportunities happen. You’ll also create and hone the very pitch you’ll use for your specific book.
MONDAY IN DEPTH CLASSES (on President’s Day holiday)
MONDAY ALL-DAY CLASS on 2/20/2012:
SELF-PUBLISHING BOOT CAMP (9 a.m.–noon & 2-5 p.m.)
With Carla King, Laurie McLean, Joel Friedlander, Brian Felsen & Carol Levow
COST: $249
Self-publishing is one of the most talked about areas of book publishing today. Its transformative ebook technology and disintermediation between author and reader are turning traditional publishing on its ear and opening up the market big time for self-published books. But where to begin? By letting the experts show you every step of the process to prepare, publish and promote your work so you can decide which path is best suited to you. Last year’s boot camp was sold out, so reserve your space early! (You are on your own for lunch and we’ve given you plenty of time to chat with classmates at neighboring restaurants.)
MONDAY MORNING CLASSES (9 a.m.-noon on 2/20/2012)
Author Marketing with Social Media: An introduction to online promotion
Monday, February 20, 2012 from 9 a.m. to noon at the Mark Hopkins Hotel, SF
COST: $129
Social Media Guru Linda Lee will teach an introduction to all types of social media from Twitter to Facebook to Google+ and show writers how to use one or more of these tools effectively to market their writing.
Writing Your First Bestseller – Beginning Writing Techniques with New York Times Bestselling Author Bob Dugoni
Monday, February 20, 2012 from 9 a.m. to noon at the Mark Hopkins Hotel, SF
COST: $129
New York Times bestseller Robert Dugoni is also a master teacher in the art of writing a bestselling novel. This class provides an introduction to writing techniques and shows writers how to create compelling, deep characters, a plot that works, the basics of grammar, pacing, conflict, and much more.
Get Paid to Write Your Book: How to Write an Irresistible Book Proposal, Sell It Fast for Top Dollar, and Create a Career Out of It; with Literary Agents Michael Larsen and Jody Rein
Monday, February 20, 2012 from 9 a.m. to noon at the Mark Hopkins Hotel, SF
COST: $129
This class will give you a blueprint for writing the proposal you need to get the best editor, publisher and deal for your book. You will learn how to excite agents and editors about your book; give editors what they need the way they need it; and how to sell your book yourself. Whether you have an idea, a proposal, a manuscript, or a self-published book, the class will help you. Please bring a book, proposal, or sample of your writing if you would like feedback on it. Many valuable handouts.
Michael Larsen is a literary agent and author of the fourth edition of How to Write a Book Proposal
MONDAY AFTERNOON CLASSES (2-5 p.m. on 2/20/2012)
Build Your Blog and They Will Come: Step-by-Step Creation of Your WordPress Author Blog!
Monday, February 20, 2012 from 2 -5 p.m. at the Mark Hopkins Hotel, SF
COST: $129
Linda Lee not only teaches you the ins and outs of the most popular free blogging platform on the planet, she will lead you in a hands-on application of your newfound skills to create your own author blog. She’ll even give you tips on content! You must bring your wifi-enabled laptop because you’ll be creating your blog LIVE!
Writing Your First Bestseller – Advanced Writing Techniques with New York Times Bestselling Author Bob Dugoni
Monday, February 20, 2012 from 2 to 5 pm at the Mark Hopkins Hotel, SF
COST: $129
New York Times bestseller Robert Dugoni is also a master teacher in the art of how to write a bestselling novel. Bob will share more advanced writing techniques in the afternoon class so it is perfect for self-published and traditionally-published midlist authors who want to take their writing to the next level.
Writing a Successful Memoir with author Catherine Friend
Monday, February 20, 2012 from 2 to 5 p.m. at the Mark Hopkins Hotel, SF
COST: $129
Have you lived through something fascinating or painful or humorous? Have you written fiction, nonfiction, or poetry? In this workshop author Catheine Friend (Hit By A Farm, Sheepish) and you will talk, laugh, and learn how to combine the writing skills you’ve acquired with your life stories. Discover the joy of touching people’s lives with your own. You’ll examine the seemingly chaotic elements of a life story. What do you include? What do you leave out? Why should anyone care? Who is your audience and what do you plan to do with your memoir? Come with an idea, then leave with a plan for a compelling memoir of any kind.


















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