Making It Up as You Go Along

La Crosse, Wisconsin

Phil Neumark, who’s cycling across the country and shepherding me as I accompany him for a few days, doesn’t like the noise and traffic on main roads. So he looks for state and county roads that go through towns and have more picturesque views. This requires him to supplement his map for the day by improvising, and asking for directions on which roads to take and where to stop for lunch.

People are always impressed with Phil’s mission and are as helpful as they can be.  They aren’t always right, which can mean climbing hills in vain, asking for more directions, and climbing the hills again to get back on the right route. But then, an adventure is what happens when things go wrong.

I had my first flat ever not long after leaving St. James, where we had stopped for lunch. It was on the rear tire which is harder to fix. Phil was too far ahead of me to help. Left to my own devices, had enough time elapsed, passing motorists would have spotted my bones, like a steer that didn’t make it, next to the bike. But the first vehicle I waved to, driven by Kathy and Laurie, two angels in distress, gave me a lift to our hotel in Mankota.

Writing and building a career involves asking for help and improvisation: choosing the right idea, word, agent, publisher, and ways to reach your readers. Not of your choices will work, but keep asking for advice and improvising, and you’ll get where you want to go. Assume that you will back into accomplishing your goals by trying alternatives that don’t work. What you will have left are the right choices for you.

Stay loose!

Wribrid or Toast—Which are You?

There’s a New Yorker cartoon showing an editor sitting across a desk from a man who looks like Charles Dickens, and the editor is saying: “Make up your mind, Mr. Dickens. Was it the best of times or the worst? It could scarely have been both.”

As I wrote in my first post, now’s the best time ever to be a writer. But if you’re a new writer who wants a major commitment from a large publisher, it’s the most challenging time ever. One way to make yourself attractive to big houses is to reinvent yourself as a wribrid.

Wribrid rhymes with hybrid and sounds like it should be sliced and wrapped in cellophane. But it’s really the new model for writers. We live in the age of hybrids, the transition between gas and other forms of energy, between analog and digital, between the world and the Web.

Put writer and hybrid together and you have wribrid. Author Lee Foster rightly predicted that “This will be the golden age of the content creator.” But to succeed, you have to be a wribrid. You have to strike the right balance between

* Being online and off

* Writing for free and fees

* Writing short work and books

* Developing your ability to write for and promote in as many media as you can

* Writing, selling, test-marketing and promoting your work

* Doing work that generates income and building your visibility and communities to help you

* Receiving help and reciprocating

* Making a living and making a life

* Being a writer and, if you can get paid to speak, a speaker

I’m looking for someone to write a book about finding the best balance in life between form and content. Content is what you love to do; form is what you have to do. The goal: maximize content, minimize form.

If you love to write, your goal is to spend as great a percentage of your time writing as you can, and as small a percentage as possible doing everything else. There’s a tension between maximizing your writing time and all the other things you have to do to build your career. So you to keep fine-tuning the most productive ways to use your time to achieve your short- and long-term goals.

If this was easy, everyone would be doing it. You have what it takes but no time to waste. So if you don’t have comments or questions, resume your quest now.