What follows is the first part of a letter I emailed to Mayor Lee. Hope you find it of interest and that it stimulates your creative juices.
To Mayor Ed Lee:
San Francisco is the best city in the world. Solving the problems cities face is essential to the San Francisco’s future for the quality of life of its residents and for tourism. Meeting these challenges is also a goal worthy of San Franciscans’ creativity, passion, and idealism. With an innovative, tech-savvy leader, they will do it.
The simplest, fastest way to make San Francisco the top tourist destination in the world and solve its economic problems is to arouse and reward the creativity of people of all ages who live and work in the city, as well as visitors, and friends of the city elsewhere. Here are six ideas to consider:
1. Ask for suggestions and reward those who provide the ones you use.
Ask the public, visitors, and students at all levels for ideas. This will unleash a torrent of creativity. Set up a volunteer board to review and develop ideas and present them to you when they’re ready to implement.
The surest way to stimulate ideas is by rewarding people with money and recognition. If an suggestion saves or generates money for the city, give a percentage of the income made or saved to the person who provides the idea. Start making millionaires and you’ll get all the suggestions you want. Recognize people whose ideas you use with an award in the form of a light bulb at an annual event at City Hall.
Build a website to:
- Gather, post, attribute, and develop ideas.
- Encourage people to send videos about their ideas.
- Be a forum for people to help collaborate on ideas, contribute resources to develop them, and assemble volunteers.
- Acknowledge everyone who helps.
2. Make San Franciscans ambassadors.
Make San Francisco a city that cares about its visitors more than just as a source of income. Staff the empty kiosks in key locations with volunteers to answer tourists’ questions. Have phones at the kiosks so foreign-speaking visitors can talk to bi-lingual volunteers who can help them. Kiosks can give away sponsored “Ask me. I live here” buttons in different languages to residents willing to answer questions.
Posting a FAQ list on the kiosks and having touch-screen computers built into the kiosks will make information available 24/7, as will a 24-hour hotline. The kiosks can give away sponsored copies of the list with tourist resources in different languages, designed well enough to be a souvenir visitors will copy or pass on to others planning to visit the city. Hotels can provide the list in their rooms, lobbies, and concierge desks, and include the location of the kiosks. Guidebooks can include the list and mention the kiosks. Have advertising on the kiosks to maintain them.
3. Create a nonprofit venture-capital service like Kickstarter.
One key to America’s greatness is that if an idea is good enough, the resources to make it happen emerge. As with the previous suggestion, build a website and ask residents of all ages to email ideas for businesses they want to start that have value to residents, visitors, or the city. Ask those who can to post videos of themselves explaining their ideas. Make character and ability as important as skill and experience in choosing what to fund.
Have volunteers, including members of SCORE, MBA students, and service organizations, help them develop business plans. Arrange for college students to receive school credits for developing plans. Post plans on the site, with videos of the entrepreneurs explaining them.
Give residents the first chance to invest money, products, and services in businesses that excite them. Encourage investors to mentor their businesses. Like Kickstarter, only fund businesses that reach the funding goal in their plans. Enlist businesses to provide internships in related fields to help prepare new entrepreneurs to run their businesses.
Divide fifteen percent of the net profits into three parts for investors, the city, to cover the costs of running the service. Do as much online with volunteers as possible. Use technology as well as on-site volunteers to provide the entrepreneurs with the guidance they need. Enlist the local tech community to help enable businesses to network with and support each other.
Ask Kickstarter for assistance, and businesses to supply products, services, advisors, and discounts, in exchange for becoming exclusive providers to the network. Give city residents priority for jobs and city businesses priority as suppliers. This idea has the potential to become a huge, ever growing engine of synergy, commerce, and income for the city. Use Kickstarter to ask for funds to start the service.
The second part of the letter will appear in the next post.
FYI: Tomorrow evening—Wednesday–at 5 PST (8 EST), I’ll be doing a teleseminar with author and SFWC speaker Nina Amir about Content, Character and Connection: The Three Keys to Becoming a Successful Writer in a Bottom-Up World. It’s the title of a new talk and day-long seminar that Elizabeth and I do, and that we’ll speak about at the conference. To register, click here: http://www.copywrightcommunications.com/WNFIN-Teleseminar-Registration.html
[Formatting anomaly not in draft.]
The 9th San Francisco Writers Conference / A Celebration of Craft, Commerce & Community / February 16-20, 2012 / www.sfwriters.org / firstname.lastname@example.org / http://sfwriters.org/blog / @SFWC / ww.facebook.com/SanFranciscoWritersConference
415-673-0939 / 1029 Jones Street / San Francisco, 94109