From Content to Contentpreneuring: 6 Cs for Becoming a Successful Writer in the Digital Age—Part 2

The second c word in the new model for becoming a successful author in the Digital Age is clarity.

2. Clarity

Models

There are more books and authors for you to base your books and career on than ever. You don’t have to figure out how to write a business book or a mystery or how to become a successful author. Use the books you love and the authors you admire as models. Telling agents, editors, and readers your models will enable them to understand your literary and financial goals instantly.

Goals

You need to be clear about your goals. Life, like art, should be the celebration of a vision. Sue Grafton believes that “Writing isn’t something you do, it’s something you are.” To be a successful writer, you must know who you are and what you want.

When a friend of Dorothy Parker’s had a baby, Parker sent her this telegram: “Dear Mary: Good work. We all knew you had it in you.” Well, what have you got in you?

You must have literary, publishing, and personal short- and long-term goals that are in harmony and motivate you to do whatever it takes to achieve them.

 You need to choose literary goals:

  • what you want to write
  • how you want the book to affect readers
  • the position in your field you want for your books

You need publishing goals:

  • how you want your book published
  • the size of your advance
  • how many copies you want it to sell
  • how much money you want to earn a year as a writer

You need to balance these goals with your personal goals of how and where you want to live and with whom, and the quality of life that will enable you to thrive.

One goal that clarifies your other goals is how much money you want to earn a year, because it determines what you write, and how you write and promote it. The smaller the number, the more freedom you have. So pick any number and write to that number. But if you want to be a successful author, make sure that your number strikes a realistic balance between writing for yourself and writing for the marketplace. I mean if you want to earn a million dollars a year writing haiku, you’ve got a problem.

Mission

Make writing and communicating about your work your calling. Imbue what you do with a sense of mission. As my mother used to say, “The world always steps aside for people who know where they’re going.”

A Plan

Create a plan for your future. Sue Grafton advises writers to have a five-year plan. Once you decide where you’d like to be in five years, figure how to get from where you are to where you want to go. Find out how authors of books like yours succeed. Ask them and other members of the publishing community for advice.

Next: the third c word in the model: communication.

I write the blog to help you understand what you need to know about writing, publishing, promotion, and agents. Rants, comments, and questions welcome.

The 9th San Francisco Writers Conference / A Celebration of Craft, Commerce & Community / February 16-20, 2012 / www.sfwriters.org / sfwriterscon@aol.com / http://sfwriters.org/blog / @SFWC / 1029 Jones Street / San Francisco, 94109 /  www.facebook.com/SanFranciscoWritersConference / 415-673-0939 / San Francisco Writers University / Where Writers Meet and You Learn / Laurie McLean, Dean / free classes / www.sfwritersu.com / sfwritersu@gmail.com / @SFWritersU

 

 

 

Welcome to the Age of Living Books

There’s a New Yorker cartoon that shows a dejected guy, holding a brief case, who has just come home after work, and he’s saying to his wife: “Bad news. Hon. I got replaced by an app.”

As a writer, you don’t have to worry about being replaced by an app. But one way e-books can replace p-(rinted)books is clear. As screens of all sizes are returning our focus from words to images, e-books are reinventing reading and writing for new generations of book buyers.

Computer technology created the greatest revolution in publishing since the printing press. E-books are creating the next revolution by giving you two ways to write living books:

* E-readers connected to the Web can have links to anything that already exists and you and your publisher produce. This is an amazing opportunity for you to use an exploding multimodal universe to provide new ways to enhance your readers’ experience and entice Web-centric readers. Using links for footnotes and authors discussing their books are obvious uses.

* E-books can link to social media, the ultimate book club: a community of readers who can email you links to what they find or create to which you and other readers can respond. This conversation creates living books, endless works in progress that continue to improve and stay up to date.

Groupsourcing with Your Readers

Vook
, vook.com, is embedding videos in a wide range of fiction and nonfiction. But video is only one medium, and you’re only limited by your imagination and what you and your readers can find and create. In fiction and narrative nonfiction, you can embed links to music, photographs, or video to create a sense of the period and setting in which the narrative takes place. You can dramatize part of it to draw readers into your story and use the video as a promotional trailer.

Little, Brown will be releasing David Foster Wallace’s novel Infinite Jest with links to the book’s cultural allusions. Imagine how links can bring new readers to the classics by with definitions of words and the explanations of the cultures in which they were written.

Links empower your readers to contribute a video of how they used a gardening book, for example, and show the results. In addition to responding to what readers submit, you can decide whether to make use of what readers send in for your e-book or just let it be part of the conversation. Either way, readers will offer testimonials, which on the Web, are golden. You can also make your e-book interactive by including tests and assessments to which you can provide automated responses.

The author Dorothy Parker once said: “Brevity is the soul of lingerie.” It’s also the soul of writing on the Web. When you can download anything you want into your book instantly, you will need to build a list of links from something in the text, with one-line descriptions to help readers decide whether to click on them. This will prevent your e-book from becoming too long.

The collaboration between you and your readers can begin while you’re developing your book as a blog and articles, and giving talks. You can test the effectiveness of links as you integrate them into your text and change or add to them as you discover new links. Book buyers will benefit because they will always buy the best version of your e-book, which means that responses to it will continue to be more glowing, which in turn will generate more sales for your book and everything else you create.

Making your readers’ feedback part of a conversation makes them members of your book community. Building communities, online and off, of people you need to help you is essential to everything you do as a writer. And as social networks prove, community is one of the fundamental forces driving the Web.

Your readers will also ask questions and send ideas you can make use of for talks, articles, videos, and books that they will look forward to seeing. They will help you create your career and remain part of it as long as you serve them well. Indeed, everything what you write is your answer to the fundamental question: How can you best serve your writers?

Adding text to your e-book will change the pagination, index, and table of contents, so updates will require planning. But in time, new software will make it easy for you to insert changes whenever you wish.

A New Kind of Book for New Generations of Readers

E-readers and will continue to grow in quality and acceptance. They will become full-fledged computers with voice recognition. Computers will have the same information, whether you’re accessing it at home, in your car, or on your phone. Simultaneous translation of voice and text is coming.

Pricing and technical standards will emerge. But a unique, enhanced e-book that only you can write and that continues to grow in value justifies a higher price than just the text. Prices will also have to reflect the cost of creating and licensing content.

E-books will enable your books to do what only they can: provide the best, newest, in-depth information available in all media. However, don’t despair about p-books. You can list links in the back of the printed book by page number and update them on your Web site, and p-book readers can contribute to the online conversation.
Technology guru Ray Kurzweil predicts devices will be placed in our brains and “the Web will take over everything, including our minds.” But the longevity of technology is unknowable. Books have proven their worth for more than 500 years. As publishing visionary Jason Epstein noted in The New York Review of Books, printed books “will continue to be the irreplaceable repository of our collective wisdom.

But e-books will bring life to your books by bringing your books to life for new generations of readers. They are one of the most promising signs for your future as a writer. So keep writing and think links!