Two cannibals are having dinner and one says to the other: “You know, I don’t like your publisher.”
“OK,” the other cannibal says, “then just eat the noodles.”
The most common reason authors become disenchanted with their publishers is lack of promotion. If you’re writing a promotion-driven nonfiction book, the promotion plan you include in your proposal will determine the editor, publisher, and deal for your book. Novelists are also as well. A plan is a list, in descending order of impressiveness, of what you will do to promote your book, including, when possible, how many of them. Exaggerate nothing, but submit the strongest plan you can.
Jack Canfield and Mark Victor Hansen says a book is like an iceberg: writing is 10%, marketing is 90%. If this is true for the kind of book you’re writing, you will need to expend nine times more effort promoting your book than you do writing it. But there are more ways to promote your book at less cost than ever with just your fingertips.
You have to be a contentpreneur.
- Your content has to be scalable from a tweet to a book, and your promotion from a one-line pitch to a one-hour radio interview.
- You have to make your laptop and your smartphone your office and be able to work and to respond to your communities wherever you are.
- You have to keep writing and publishing a steady stream of work for free and for fees that maximizes your pleasure, income, and visibility.
- You have to focus on writing work that you can re-purpose in as many forms, media, and countries as you can.
- There’s a cartoon showing two guys sitting in a bar talking, and one of them is saying to the other: “Since I started freelancing full time, I’ve made quite a few sales…my house, my car, my furniture.”
If you don’t want to be like him, you have to take entrepreneurial responsibility for the promotion and sales of your book.
- You also have to be resourceful in figuring out how to solve problems and take advantage of new opportunities.
- You have to build a community of professionals and virtual assistants with whom you can collaborate to create new products and services.
In the last part of “From Passion to Patience” are commitment, patience, love, and the best piece of advice I’ve ever heard about becoming a writer.
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